{"id":1609,"date":"2012-08-27T03:06:04","date_gmt":"2012-08-27T03:06:04","guid":{"rendered":"https:\/\/ieeeusaorg.wpengine.com\/?post_type=product&#038;p=1609"},"modified":"2021-06-30T21:30:50","modified_gmt":"2021-06-30T21:30:50","slug":"starting-your-start-up-book-2-market-size-and-strategy","status":"publish","type":"product","link":"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/","title":{"rendered":"Starting Your Start-Up &#8211; Book 2: Market Size and Strategy"},"content":{"rendered":"<div id=\"stcpDiv\">\n<div id=\"stcpDiv\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong>Author:\u00a0<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>Candia, T.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This series of e-books help you build up your understanding of your business, and maximize your chances for success. Book 2&#8211;Market Size and Strategy, helps flesh out the initial plan. It helps you find the real market size, even when dealing with disruptive technology where market size data is hard to come by. This book also helps the entrepreneur better understand the target buyer, and how to communicate the value of their product or service, increasing the probability of early and ongoing sales.<\/p>\n<p><strong>Member:<\/strong>\u00a0FREE<br \/>\n<strong>Non-Member:<\/strong> $9.99<\/p>\n","protected":false},"featured_media":1705,"template":"","meta":{"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[83,85],"product_tag":[106],"class_list":{"0":"post-1609","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-career","7":"product_cat-career-ebooks","8":"product_tag-entrepreneurs","10":"first","11":"instock","12":"sold-individually","13":"shipping-taxable","14":"product-type-external"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Starting Your Start-Up - Book 2: Market Size and Strategy | IEEE-USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting Your Start-Up - Book 2: Market Size and Strategy | IEEE-USA\" \/>\n<meta property=\"og:description\" content=\"This series of e-books help you build up your understanding of your business, and maximize your chances for success. Book 2--Market Size and Strategy, helps flesh out the initial plan. It helps you find the real market size, even when dealing with disruptive technology where market size data is hard to come by. This book also helps the entrepreneur better understand the target buyer, and how to communicate the value of their product or service, increasing the probability of early and ongoing sales.  Member:\u00a0FREE Non-Member: $9.99\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"IEEE-USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ieeeusa\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T21:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2012\/08\/Starting_Your_Start_Up_Book_2_Market_Size_and_Strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ieeeusa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/\",\"url\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/\",\"name\":\"Starting Your Start-Up - Book 2: Market Size and Strategy | IEEE-USA\",\"isPartOf\":{\"@id\":\"https:\/\/ieeeusa.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2012\/08\/Starting_Your_Start_Up_Book_2_Market_Size_and_Strategy.jpg\",\"datePublished\":\"2012-08-27T03:06:04+00:00\",\"dateModified\":\"2021-06-30T21:30:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/#primaryimage\",\"url\":\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2012\/08\/Starting_Your_Start_Up_Book_2_Market_Size_and_Strategy.jpg\",\"contentUrl\":\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2012\/08\/Starting_Your_Start_Up_Book_2_Market_Size_and_Strategy.jpg\",\"width\":400,\"height\":500,\"caption\":\"Starting_Your_Start_Up_Book_2_Market_Size_and_Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-2-market-size-and-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ieeeusa.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/ieeeusa.org\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Starting Your Start-Up &#8211; 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