{"id":53676,"date":"2013-08-27T18:23:21","date_gmt":"2013-08-27T18:23:21","guid":{"rendered":"https:\/\/ieeeusaorg.wpengine.com\/?post_type=product&#038;p=53676"},"modified":"2022-02-09T22:59:39","modified_gmt":"2022-02-10T03:59:39","slug":"starting-your-start-up-book-4-pricing-strategies","status":"publish","type":"product","link":"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/","title":{"rendered":"Starting Your Start-Up &#8211; Book 4: Pricing Strategies"},"content":{"rendered":"<p><strong>Author:\u00a0<\/strong>TANYA CANDIA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This eBook series provides an overview of\u00a0the basics of starting a startup &#8212;\u00a0quickly building an initial business plan, understanding and communicating the value proposition, creating an effective elevator pitch, positioning the product and company, and speaking to potential investors and customers in a way that maximizes the chances of success. Book 4: Pricing Strategies, tackles one of the most difficult tasks for an entrepreneur &#8212; pricing your product appropriately. Determine which time-tested pricing approach is best for you, how to validate pricing, and how to develop a long-term strategy.<\/p>\n<p><strong>Member:<\/strong> $0.00<br \/>\n<strong>Non-Member:<\/strong> $9.99<\/p>\n","protected":false},"featured_media":53677,"template":"","meta":{"_links_to":"","_links_to_target":""},"product_brand":[],"product_cat":[83,85],"product_tag":[106],"class_list":{"0":"post-53676","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-career","7":"product_cat-career-ebooks","8":"product_tag-entrepreneurs","10":"first","11":"instock","12":"sold-individually","13":"shipping-taxable","14":"product-type-external"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Starting Your Start-Up - Book 4: Pricing Strategies | IEEE-USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting Your Start-Up - Book 4: Pricing Strategies | IEEE-USA\" \/>\n<meta property=\"og:description\" content=\"This eBook series provides an overview of\u00a0the basics of starting a startup --\u00a0quickly building an initial business plan, understanding and communicating the value proposition, creating an effective elevator pitch, positioning the product and company, and speaking to potential investors and customers in a way that maximizes the chances of success. Book 4: Pricing Strategies, tackles one of the most difficult tasks for an entrepreneur -- pricing your product appropriately. Determine which time-tested pricing approach is best for you, how to validate pricing, and how to develop a long-term strategy.  Member: $0.00 Non-Member: $9.99\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"IEEE-USA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ieeeusa\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T03:59:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/08\/Starting_Your_Start_Up_Book_4_Pricing_Strategies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ieeeusa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/\",\"url\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/\",\"name\":\"Starting Your Start-Up - Book 4: Pricing Strategies | IEEE-USA\",\"isPartOf\":{\"@id\":\"https:\/\/ieeeusa.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/08\/Starting_Your_Start_Up_Book_4_Pricing_Strategies.jpg\",\"datePublished\":\"2013-08-27T18:23:21+00:00\",\"dateModified\":\"2022-02-10T03:59:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/#primaryimage\",\"url\":\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/08\/Starting_Your_Start_Up_Book_4_Pricing_Strategies.jpg\",\"contentUrl\":\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/08\/Starting_Your_Start_Up_Book_4_Pricing_Strategies.jpg\",\"width\":400,\"height\":500,\"caption\":\"Starting_Your_Start_Up_Book_4_Pricing_Strategies\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-4-pricing-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ieeeusa.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/ieeeusa.org\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Starting Your Start-Up &#8211; 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