{"id":53890,"date":"2021-09-10T16:33:48","date_gmt":"2021-09-10T20:33:48","guid":{"rendered":"https:\/\/ieeeusaorg.wpengine.com\/?post_type=tribe_events&#038;p=53890"},"modified":"2024-12-12T15:48:30","modified_gmt":"2024-12-12T20:48:30","slug":"webinar-9-16-21","status":"publish","type":"tribe_events","link":"https:\/\/ieeeusa.org\/events\/webinar-9-16-21\/","title":{"rendered":"Price Your Consulting Services Right and Grow"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><div class=\"epyt-video-wrapper\"><iframe  data-ep-a=\"\"  style=\"display: block; margin: 0px auto;\"  id=\"_ytid_93773\"  width=\"1260\" height=\"709\"  data-origwidth=\"1260\" data-origheight=\"709\"  data-relstop=\"1\" data-ep-src=\"https:\/\/www.youtube.com\/embed\/AHTknfKdrmc?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p style=\"text-align: left;\"><strong><br \/>\nPresenter: <\/strong>Laura Burford<\/p>\n<p style=\"text-align: left;\"><strong>Overview<\/strong><\/p>\n<h3><strong><em>How do I avoid the pitfalls to be compensated appropriately?\u00a0<\/em><\/strong><\/h3>\n<p>Successful consultants know how to determine the right price to charge for their services.\u00a0 But how does a consultant determine that right price so that they successfully make money and grow a business?<\/p>\n<p>There are five basic pricing strategies that a consultant can use:<\/p>\n<ul>\n<li>Time and Expense<\/li>\n<li>Fixed Price<\/li>\n<li>Value-Based<\/li>\n<li>Risk-Reward<\/li>\n<li>Retainer<\/li>\n<\/ul>\n<p>Each pricing strategy has pros and cons and there are appropriate times to use one strategy over another.\u00a0 Determining the right strategy to use for a particular engagement requires the consultant to consider factors such as the engagement itself, pricing requests of the client, and risk to the consultant.<\/p>\n<p>This presentation discusses the pros and cons of the five pricing strategies, when to use one approach over another, and common consulting pricing mistakes.\u00a0 By being familiar with the various strategies, a consultant is better positioned to determine what is the right price to charge for their service enabling them to build a successful consulting business.<\/p>\n<h3>About the Presenter<\/h3>\n<p><strong><img decoding=\"async\" class=\"lazyload wp-image-53892 size-full alignleft\" src=\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/09\/Burford.jpg\" data-orig-src=\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/09\/Burford.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%27150%27%20viewBox%3D%270%200%20150%20150%27%3E%3Crect%20width%3D%27150%27%20height%3D%27150%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/09\/Burford-66x66.jpg 66w, https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/09\/Burford-100x100.jpg 100w, https:\/\/ieeeusa.org\/wp-content\/uploads\/2021\/09\/Burford.jpg 150w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/strong><\/p>\n<p><strong>Laura Burford<\/strong> is a Business Advisor for Independent Consultants\/Contractors and Boutique Consulting Businesses.\u00a0 She leverages her thirty plus years of consulting experience and expertise by partnering with consultants helping them clarify their focus, get clients, and make money.\u00a0 Laura does it with the help of her Consultancy Model\u00a9 and her Signature System, the Consulting Jumpstart Blueprint\u00a9.<\/p>\n<p>In addition to being a business advisor, Laura is an author, speaker, and educator.\u00a0 For more on Laura, check out her educational website, <a href=\"https:\/\/www.laurasconsultingguide.com\/\" target=\"_blank\" rel=\"noopener\">Laura\u2019s Consulting Guide<\/a>, consider subscribing to her <a href=\"https:\/\/www.youtube.com\/c\/LauraBurford\" target=\"_blank\" rel=\"noopener\">Consulting YouTube channel<\/a>, follow her <a href=\"https:\/\/lauradburford.medium.com\/\" target=\"_blank\" rel=\"noopener\">blog articles on Medium<\/a>, and check out her 2013 Small Business Book of the year,\u00a0<em><a href=\"https:\/\/amzn.to\/2L5reX2\" target=\"_blank\" rel=\"noopener\">Project Management for Flat Organizations<\/a><\/em>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-bg-color:#f2f3f5;--awb-bg-color-hover:#f2f3f5;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><h3>Earn PDH Credits<\/h3>\n<p>U.S. IEEE members who have participated in an IEEE-USA Webinar can earn professional development hours (PDHs) from IEEE\u2019s Educational Activities Department by clicking <a href=\"http:\/\/innovationatwork.ieee.org\/ieee-usa\/\" target=\"_blank\" rel=\"noopener\">here<\/a>\u00a0to request a certificate.*<\/p>\n<p><em>*Please allow 7-10 days to receive a certificate.<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This free webinar discusses the pros and cons of the five pricing strategies, when to use one approach over another, and common consulting pricing mistakes.<\/p>\n","protected":false},"author":4,"featured_media":53891,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_links_to":"","_links_to_target":""},"tags":[261],"tribe_events_cat":[130,67,100],"class_list":["post-53890","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-consulting","tribe_events_cat-career-archive","tribe_events_cat-career","tribe_events_cat-consulting","cat_career-archive","cat_career","cat_consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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