{"version":"1.0","provider_name":"IEEE-USA","provider_url":"https:\/\/ieeeusa.org","author_name":"Greg Hill","author_url":"https:\/\/ieeeusa.org\/author\/ghill\/","title":"Starting Your Start-Up - Book 3: Competitive Analysis | IEEE-USA","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ksVbSM9PVS\"><a href=\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-3-competitive-analysis\/\">Starting Your Start-Up &#8211; Book 3: Competitive Analysis<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ieeeusa.org\/product\/starting-your-start-up-book-3-competitive-analysis\/embed\/#?secret=ksVbSM9PVS\" width=\"600\" height=\"338\" title=\"&#8220;Starting Your Start-Up &#8211; Book 3: Competitive Analysis&#8221; &#8212; IEEE-USA\" data-secret=\"ksVbSM9PVS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/ieeeusa.org\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/ieeeusa.org\/wp-content\/uploads\/2012\/12\/Starting_Your_Start_Up_Book_3_Competitive_Analysis.jpg","thumbnail_width":400,"thumbnail_height":500,"description":"The third book in this series guides you through the competitive landscape, helping you to understand who your real competition is, and why it is important to see the landscape the way your customers do. This book also helps you develop an effective positioning strategy, determine the true value of your product or service to your target customer, and find ways to ensure your solution is the ideal one.  Member:\u00a0FREE Non-Member: $9.99"}